One of the reasons people fail in sales is because they are mostly barking up the wrong tree.

It is important for you to make absolutely clear who you want as your customer.  If you don’t do this step, you will end up constantly throwing your saliva everywhere while people continue to ignore you.  You want those who are looking for your product or service and are willing to spend money to get it.

Let me tell you a little secret…

There is a strong relationship between what  you do and who your client is.  These two things are married in heaven and can’t be split.  And you can’t begin attracting clients until this is super clear—like the blue sky.  This might very well be one of the reasons you’ve failed to close a prospect—because they weren’t a prospect for you to begin with.

To identify your ideal client, you need to do a little investigatory work.  Look through your past customers/clients and identify four things:

  • their struggles and pain
  • what they tried to do to solve it
  • their dreams, goals, and aspirations—what they want the most
  • their worldview (are they more into wellness or not?)

Armed with this information, now you are ready to find them and connect with them online or offline.

Ask questions to see if they are the people you want to work with.

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